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About Us

Our Story

Raw Blend are a family owned and operated business and have been in operation for over 21 years. Raw Blend are your Blending Experts and the Original Vitamix Australian Distributors with over 21 years experience.

Raw Blend stock a range of Premium Raw Food & Health Products from Blenders, Dehydrators, Juicers to Raw Food Kitchen Tools and even Superfoods – Raw Blend can help diversify your kitchen and improve your health and wellness. Raw Blend manufactures their own range of quality health products and represents some amazing international brands including Vitamix, Tribest, Eco Vessel & Safeguard Fruit & Veggie Wash.

At Raw Blend you will find a huge online database of health information including Raw Food and Blending Recipes, Videos, Health Information and Inspiration, Tips, News & Events all shared through Raw Blend's popular 'A Healthy Mix for Life' Blog. Raw Blend has a forever growing community of followers offering you a RAWesome health experience like no other.
(Photo below: Leah, Tommy and Tom Nicholas).

Raw Blend (formerly 'Total Nutrition Center') was founded in 1995 by Tom Nicholas.
In May 2012 Total Nutrition Center Pty Ltd changed its company name to Raw Blend Pty Ltd.

Tom Nicholas was a health visionary and first saw the amazing Vitamix machine at a trade show in Houston, Texas. He immediately realised the machines amazing health benefits and selling potential in the Australian marketplace. He quickly raced a Vitamix blender back to his wife Leah and son Tommy in Australia and they began selling Vitamix products soon after.

Raw Blend is a family owned and operated business located in Brisbane. You may have seen Tommy junior demonstrating Vitamix on one of many TV appearances. You may even be lucky enough to catch Tom or Tommy demonstrating at one of many Trade Shows Australia-wide each year. When a customer buys a Vitamix product through Raw Blend - they get the satisfaction in knowing they are dealing with the original, most experienced Vitamix dealer in Australia. Unlike any other Vitamix reseller Raw Blend is an authorised repair/service centre and provide up to date health, nutrition and recipe information for their customers.

Our Mission

The Raw Blend Family Philosophy is about creating ‘A Healthy Mix for Life.’ We are dedicated to improving your health and wellness by learning, sharing and inspiring you to create and make healthier choices at home.

We believe that happiness and health starts on the inside, so we have created a space to help inspire you to do just that – ‘A Healthy Mix for Life’ BLOG.

Our Raw Blend Rockstars and Special Guests are on a mission to help inspire and motivate you, our Raw Blend Community – to achieve your goals. You don’t have to be a dedicated Raw Foodie, Vegan or health fanatic to join our community. You simply need a desire to make healthier choices and a desire to live your best life possible.

So what are you waiting for? Join the Raw Blend Community and start creating your own ‘Healthy Mix for Life’ today!

Vitamix Corporation History

A family-owned and operated business, Vitamix has been in operation nearly 90 years. Since the company’s beginning in 1921, the popularity of Vitamix has spread to more than 100 countries and is now the preferred brand of blending equipment for cooking enthusiasts, health and nutrition experts and some of the finest chefs around the globe.

Vitamix began Ohio, USA in 1921 when William Grover Barnard, affectionately known as "Papa" was facing challenging economic times that would soon lead to the Great Depression. It was by helping a friend through his illness that he began connecting the value of whole-food nutrition to health and well-being. This ignited a passion in his heart and the traveling kitchen products salesman changed his business name to "The Natural Food Institute" and soon became a pioneer in the health food industry, studying and teaching people everything he knew about food and health.

In 1937, Papa was introduced to a new product, the blender. He immediately saw the value of blending to quickly and easily prepare healthy foods that taste delicious. He focused his attention on cultivating this new product, which his brother named the "Vita-Mix," because "vita" means life.

In 1949, Papa elevated his live demonstrations to a national stage by creating the nation's first infomercial. Shortly after he passed the company down to his son, who shared his beliefs on nutrition and was determined to make healthy food preparation even easier and more delicious. The Vitamix blender became more powerful and versatile than any other product on the market and in 1969 became the first blender that could make hot soup, blend ice cream, grind grain, and knead bread dough.
(Photo below: Vitamix Founder, Papa Banard)

Thirty years later the company was passed down another generation to brothers John and Grover Barnard who used their engineering backgrounds to make significant improvements in performance and durability. In 1985, they developed the first Vitamix commercial blender, establishing Vitamix us as the first high-performance blender in the foodservice industry.

Both the commercial and household machines are still built at the world headquarters in Cleveland, Ohio and while the company continues to grow it remains firmly focused on the importance of quality and customer service.

Many of the lessons learned along the way are still with us today. We continue to persevere to create the highest-quality product through customer input and advanced technology. We are steadfast in creating a better future through family values and healthy, delicious food. And we are committed to improving the vitality of people's lives.

What Papa Barnard realized decades ago is now common knowledge: the world can be a healthier and better place through whole-food nutrition. It is not just our torch, it is a passion held by many. We encourage you to join us in changing the way the world thinks about food and together we can make a bigger difference.

Vitamix will remain true to its mission: To be the Best Blending Equipment Company in The World.

Click below to see Papa Barnard's first ever Vitamix Demonstration in 1949.


Raw Food & Healthy Lifestyle Blog