The Smarter Choice

Vitamix doesn’t make the every-once-in-a-while margarita mixer that’s stored away nine months out of the year. They make use-mine-every-day, can’t-live-without-it, commercial-standard blenders.

Vitamix didn’t just join the high-performance blending industry. They invented it. A family-owned and operated business, Vitamix created the original high performance blender 1921. Since then the popularity of Vitamix has spread to more than 100 countries and has become the preferred blender for cooking enthusiasts, chefs and health and nutrition experts around the globe.

Made in the USA for 100 Years

All Vitamix machines are still built to rigorous standards at the world headquarters in Cleveland, Ohio in the USA. As the company continues to grow it remains firmly focused on the importance of quality, both in product and customer service. Image right: Vitamix Founder Papa Banard invented the infomercial on black & white television in 1949.

Much More Than a Blender

Vitamix inspires the creation of new, flavourful dishes in kitchens throughout the world. Vitamix chops, blends, grinds, purees, heats and more – through every course of the meal – allowing you to create everything from smoothies and fruit juices to hot soups, frozen desserts, sauces, baby food, dough, flours, dips and nut butters. Doing the work of ten appliances in one, Vitamix is so much more than a blender.

Built to Last a Lifetime

Built by hand in the USA, Vitamix machines come with up to a 10-year warranty and are built to stand up to decades of demanding use. Each premium component is selected for its superior quality, to create the world’s most reliable blender. This saves you money by not replacing your blender every few years.

Fueled Passions

Vitamix fuels passions. It’s why we’re the brand most trusted by professional chefs. But you won’t just find us in restaurant kitchens. You’ll also find us in home kitchens around the world. Because whether you’re interested in the culinary arts, making healthier choices, or enjoying restaurant-quality smoothies at home—when you’re ready to move on and move up, when you’re ready to invest in your passion, you’re ready for Vitamix.

Vitamix Is Engineered To Change Your Life!

Real food sustains us, inspires us, and fuels us to be our best. Vitamix’s passion for food and nutrition drives them to near obsession, pouring attention into every detail for 100 years. Compare Vitamix to the competition and see the difference, not just in the quality of their products, but importantly, in the quality of their blends.

Better Blades = Better Blends

Sharp blades become dull over time. So Vitamix designed a blade that’s so strong, it doesn’t even need to be sharp. They start with aircraft-grade stainless steel. Then they harden it, polish it, and carefully laser cut it along the metal’s grain. Each prong has a precise surface area with a blunt edge and a specific angle, causing a simultaneous slicing and pulverizing action in the blender.

Longer Lasting Motors

A key to long motor life is preventing it from overheating. In addition to the overload protection that’s built into every blender, Vitamix engineers have been working for decades to perfect airflow circulation around the motor, precisely channelling a controlled amount of air to the places that need it most. The result is a quieter, more reliable motor that will serve you for years to come.

Clearly Different Containers

Every angle of the Vitamix container is designed to create a uniquely controlled vortex, systematically folding ingredients back to the blades for smoother blends and faster processing. So instead of just spinning ingredients around, hoping they find their way to the blades, Vitamix containers give them no choice.

A bargain blender’s not a bargain if it doesn’t last!

We know purchasing a Vitamix blender is an investment. But Vitamix blenders are built to last, helping you buy dependable, not disposable.